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Are “one-stop-shop” companies covering up your lack of SEO calls with AdWords/PPC calls?

Business owners have a difficult job these days. Getting business used to be as simple as just getting yourself in the phonebook, maybe pay a little extra for some ad space and you got the calls.  Then you networked with the insurance companies, plumbers, etc.

Today, on top of all of the old school stuff that you have going, you have to have SEO, pay-per-click, social media marketing, and many other different forms of lead generation, etc.  It can be overwhelming and confusing.

As a result, some companies have tried to become “one stop shop” companies. In theory, this is a great idea. In practice however, it is difficult.  Each of these marketing formats has become such a speciality, that not only do you need to have one specialist on it to handle many clients, you need to have a team of guys.

Which brings me to the first issue that I have seen with these one-stop-shops is that they don’t have the manpower to deliver what they are selling. And one of the solutions they have is to outsource some of their labor to India or perhaps the Philippines. I’ve always been against this and always will be against it for various reasons that I won’t put in this article, but the biggest reason of course is Quality Control.

Another issue that I’ve seen, which I hope is not an epidemic thing, is the fact that some of these companies will cover up the lack of progress of their SEO program with great progress from a pay-per-click program.  For example they may be able to tell you, “Yeah I got you 10 calls this month” but what they will not necessarily say, is that most of those calls came from their pay-per-click program, which was working well, therefore covering up the lack of results from an SEO program, which was not working well.

There is a selling term called a “blackbox “, which is simply packaging up all of the separate marketing services into one service- i.e. -websites, SEO, pay-per-click, social media, etc. In theory, this is a great thing. It’s easy, you call one company and they handle everything. In practice however, it does not work as great as it sounds. You are not dealing with a level of specialty that will get you the amount of ROI that you should be getting from each individual program. I still am going to go see an eye doctor for an eye problem, not a general practitioner. Get the idea?

Now, understanding all that I’ve said above, the real issue here comes down to simple return on investment for you. Each of those services listed above can generate significant amount of income for you. And each one deserves it’s own amount of scrutiny. Make sure that you really put the attention on each service that it deserves, also make sure if you are using one of these one stop shops, that they are not covering up bad results on one service by delivering good results on another service.

Good luck out there!

Dan York

CEO and Founder, Stellar-eMarketing, Inc.