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What is your internet marketing company actually doing for your business?

Have you asked yourself, what’s your internet marketing company you hired actually doing for your business?

There’s  a lot of great sales people out there, a lot of people that mean well, too.  But when it comes to your marketing and it’s success, business is business.

Sure, you need to like who you’re working with, build great relationships and help each other out business-wise, but if in the end it doesn’t result in more income for your company, you have to ask yourself, what’s actually happening?

This industry is a specialized market, where “just anyone” is not going to be able to get the job done for you.

Fact: Building a successful marketing program takes great time and patience, and sometimes it can be frustrating and even downright maddening, but in the end it works.  You have to persist through all that. But as the company owner, what should the product of all of that work result in for you?

One thing: Phone Calls. The rest is up to you guys.

These are the results you want from your internet marketing company. Fancy reports, and high rankings in Google alone doesn’t result in more phone calls, there’s plenty of other things that need to happen. Just sprucing up and updating your website doesn’t mean more phone calls. Just getting on Facebook or Twitter and other social media doesn’t mean more phone calls.

So, when you’re listening to another internet marketing company sell your their service, keep an ear out for this key point: “we’re generating real phone calls for our clients.” They shouldn’t be saying “we’re increasing web traffic” or “we’ll get you 1,000 Twitter followers” or “we’ll get you more likes on Facebook”.  While those seem like the cutting edge of business development and sound interesting, is it actually resulting in new business?

So, after the sales person you’re talking to is done with their pitch, make sure you ask them, “are you actually getting phone calls from that for clients?” If and when they say “yes”, then ask, “for mold companies like ours?” If that answer is no, beware. This business is a different kind of beast. You have to keep in mind that auto parts stores or Electricians and getting business developed for them, is very, very different.

So, in the end, what is your internet marketing company really doing for you? If getting you more phone calls is not the answer, why do they still have your business?

Maybe you should call Shana at my company and ask her why  😉

Sincerely,

Dan York

Founder, Stellar-eMarketing